About this guide
In a world of rapid technological advancement and consumer changes, our role is to anticipate disruption, create opportunities and produce maximum value. What’s Next is a forum to inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents.
At What’s Next, we set the stage for GroupM agencies and clients to amplify innovative thinking, identify opportunities and continue the conversation as it relates to their brand and business. Content at What’s Next addresses consumer behavior, marketplace trends, innovation, brand strategies, technology and more, across the broad media landscape.
The event provides attendees – both clients and agency executives – with a forward look at key areas of evolution in our collective business that advertisers must be prepared to address in order to gain an advantage in traditional, digital and emerging media ecosystems.