4A's Transformation 2015

March 22-25, 2015

Transformation 2015 is the 4A’s annual gathering of C-level executives from various disciplines within the marketing, media and agency businesses. Each year, these thought leaders and visionaries come together to share knowledge, insights, experiences and success stories to navigate the rapid transformation of those industries.

This year, the conference tackles the challenges and benefits of collaboration as marketers are increasingly relying on more and more partners to elevate their advertising and communication programs.

For more information go to transformation.aaaa.org

About the 4A’s

Founded in 1917, the 4A’s is the national trade association representing the advertising agency business in the United States.

It is a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.

Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A’s, more than 60 percent of our membership bills less than $10 million per year.

The average 4A’s agency has been a member for more than 20 years, and a dozen agencies can trace their memberships back to the group of 111 agencies that founded the 4A’s in 1917.

For more information, vist our website www.aaaa.org