Meet Guidebook's Leaders

Prior to co-founding Guidebook, Jeff worked at Criteo as the first US-based employee. He led sales and helped grow the US staff to 40 employees. Jeff started his career as an early member of TrialPay, the worldwide leader in transactional advertising and alternative payments. Jeff holds a BS in Astrophysics from the University of California, Santa Cruz.

Peter has been designing and developing for the web for over 10 years. Prior to Guidebook, Peter co-founded Snoopr, operated a boutique design studio out of Palo Alto - serving clients such as Slashdot and Princeton University - and worked at Cisco as a social media technology lead. Peter holds a BS in Management Information Systems and Marketing from Northeastern University in Boston.

As Chief Revenue Officer, Wayne leads our global Sales, Account Management, Customer Success and Partnerships teams. Wayne joined Guidebook in 2014 as VP EMEA. After successfully launching and growing our European business, he was promoted to VP International, where he assumed responsibilities for Guidebook's APAC operations. Under Wayne's leadership, Guidebook’s growth and customer retention has led the industry. Prior to Guidebook, Wayne was instrumental in the success of a number of startups, including Hitwise (sold to Experian) and Maxymiser (sold to Oracle). He has held management positions at Yahoo! and Criteo. Wayne holds a Communication Studies degree from Bournemouth University in the UK.

Pete is responsible for Guidebook's technology and corporate IT teams. He is a seasoned tech executive with over 20 years of industry experience. Pete brings a global leadership perspective and has led development teams focusing on areas such as online gaming, streaming video and digital fitness. He has previously helped multiple startups mature into successful companies that were ultimately acquired. In addition to startup experience, Pete has worked with brands such as Viacom, Nickelodeon and Realtor.com. Pete holds a computer science degree from Northwestern University.

As Guidebook's Head of People, Irin is dedicated to building the best people-centered org at Guidebook. We believe that investing in our people–through development, coaching, and culture–is critical to business success. She is a huge believer in the positive and strong impact good HR practices can have an on an organization and strives to create the best people experience for every employee from initial interview to hire and beyond.

Scott leads the Marketing team at Guidebook, including performance marketing, lifecycle marketing, brand and PR strategy. Scott also leads the Growth team, focusing on experimentation and other growth initiatives. Previously, he served as Director, Marketing at OpenTable, where he led the global search marketing team and helped establish a cross-functional growth team focusing on experimentation, content and site development. Prior to that, Scott held digital marketing leadership roles at Shutterfly and Williams-Sonoma. Scott earned his MBA from the Rady School of Management at UC San Diego.