Users will interact with multiple IoT (Internet of Things) devices - such as Sonos, Philips Hue, Nest and Amazon Echo. Depending on how they use these devices, e.g. what colour light they choose/ what genre of music they play, we will use an algorithm (developed by ourselves) that will attempt to identify what type of personality they bear. This will show how data can be used to build up a profile of someone and what significance this profile has; e.g the ability to send targeted advertisements.
This is a Gallery session.