Creative designer Naoto Hirooka was born in 1977 in Hyogo Prefecture. After graduation from Bunka Fashion College, he entered S-inc Co. Ltd. in 1999. In 2000, his brand “h.NAOTO” made its debut. Resonating to the ideas of extreme “punk,” he expanded his unique fashion views while incorporating Japanese subcultures such as gothic-lolita and visual-kei. The collections, filled with originality, gained much positive critiques and praises from Japan and overseas artists and musicians.
Later, the h.NAOTO collection added character-based CHANNEL H and HANGRY&ANGRY, with the culture of “cute” anime or video game costume plays as their theme. Then in 2005, as the compilation of the collaborative collection of fashion and art, a more extremely evolved than ever “hEAVEN” was started.
Additionally, he also produced the new category brands such as the men’s category shop “h” with street feels of biker, worker, and military, and the shop “8club” with sexiness and cuteness as the image. Without limiting to a single category, the brand h.NAOTO endlessly seeks for a new world, and will continue to multiply diversely, and deepen.