Between the author writing and the reader enjoying, much has to happen. That's where Stuart David Schiff comes in. An accomplished author himself and bemoaning the lack of a repository for good horror fiction, he created and edited 'Whispers' magazine. Fritz Leiber, Robert Bloch, and a host of other notables populated the pages with the best of their scary stories.
Anthologies and hardcovers followed, and 'Whispers' won a World Fantasy Award in 1975.