Marissa Levin

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Creating a community of support and influence is one of the most effective strategies for growing a business. In today's challenging environment, it is important to be aligned with an effective and motivated advisory board to help weather the storms and exceed your goals.


Join a presentation by Marissa Levin, CEO of Successful Culture, and author of the best-selling book Built to SCALE: How Top Companies Create Breakthrough Growth Through Exceptional Advisory Boards. Ms. Levin leads businesses owners through her SCALEā„¢ Model to strategically select, compensate, associate, and leverage advisory boards for breakthrough growth. At this informative seminar, she will discuss the necessary tools and templates to follow this proven process.


This presentation will guide participants on:


  • How to Select who you need to get your business from where it is now to where you want it to be while enabling you to develop exceptional leadership skills
  • How to Compensate your advisors (monetary, non-monetary and types of equity-based compensation)
  • How to Associate them into your organization with an effective change of management strategy
  • How to Leverage your advisors for business development, networking, process development & more
  • How to constantly Evaluate and Evolve the board as your organization grows
  • How to Exit advisors when they no longer fit.


It will also explain the fundamentals, including:


  • The differences between a Board of Advisors and Board of Directors
  • The connection between corporate culture and an advisory board
  • Diversity and boards
  • Customer advisory boards (CABs): What they are, what companies need them, and how to create, implement, and leverage
  • Consultants, advisors, and full-time employees: Decision factors for all three