Taylor West

Industries that grow hand-in-hand with a social advocacy movement can reap benefits both profit-based and otherwise. Certainly we're seeing that with cannabis businesses - the most successful ones are the ones who make a point of engaging the community and thinking of themselves as something larger than just profit-makers. Not every industry is directly connected to an advocacy movement, but there are still lessons all entrepreneurs can learn about community engagement, building some kind of activism or advocacy into their business plans, and building in motivations for their employees and customers that are based on more than just money. (This seems to be particularly relevant to millennials, who overwhelmingly say that they prefer jobs that have a meaning beyond just money-making.)