Going Toe to Toe with AAA's: Building the Indie Megabooth

Date & Time

Mar 23rd at 7:30 PM until 8:30 PM


Main Schedule 


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Over a year ago, 16 indie studios pooled their resources to compete for gamers' attention against the massive AAA studios at PAX East. The result was the PAX East Indie Megabooth -- the first-ever collective of indie developers to work within a conference to create a unified presence, outbuy the big guys, and look good doing it. This talk describes the behind-the-scenes process of executing on that initial event; how we topped that with the 30 indie companies for the subsequent PAX Prime Indie Megabooth (and even more for East!); and why we think this event is leveling the playing field for indies among press, publishers, and gamers.