The opportunity-rich environment of the digital economy has created a much broader process design space. However, current BPM approaches are insufficient and too complex for organizations wanting to quickly capitalize on emerging digital affordances. This presentation will cover three related aspects. First, it will propose the paradigm of revenue resilience in the context of ambidextrous BPM as the essential design objective for customer facing processes. Second, various digital design principles will be discussed allowing organisations to consider new digital opportunities when shaping future processes. Third, a rapid process redesign approach called 'The NESTT' will be introduced demonstrating that research-informed, rigorous process improvements are possible within 20 days. The presentation will be based on international case studies. It will leave the audience with a set of oppositional thinking patterns stimulating the much needed further advancement of BPM.