AMA 2017 International Collegiate Conference

Welcome to The AMA's 2017 International Collegiate Conference!

Congratulations on your great decision to invest your time in one of the most important parts of your life: your career. Sales and Marketing are both professions you can love.

Sales and Marketing are the sparkplugs for commerce, economic development, and quality of life for communities around the world. A career in marketing is also an opportunity for social impact and sustainability of the world we inhabit.

The next two days are comprised of hand-picked speakers who will engage you with topics pertinent to the changes and challenges aspiring marketers face today. In addition to all the outstanding speakers, programming, competitions and career fair, you'll have the opportunity to hear keynote presentations from Tom Szaky, Founder and CEO of TerraCycle, on “turning garbage on its head and recycling the non-recyclable” …and Ian Dallimore, Director of Innovation & Digital Strategy from Lamar Advertising Company, on the future of advertising.

Now and into the future, marketing requires constant focus on the overall impact of new technologies; and an understanding of the connections between people, their communities, and their environments. This means instead of creating objects, we're all better served by creating relationships and connections that will spur more rapid progress and innovation while protecting the greater good of the world we inhabit.

Leonardo Da Vinci knew in the 16th century that “everything is connected to everything else.” So too is the field of marketing, where marketers are evolving to become connectors and integrators in their organization.

Who better to support our conference theme “Power in Connections” than eBay, who endeavors to connect millions of buyers and sellers every day!

Your lifelong professional growth is our #1 priority. That's why we've designed an experience that starts with our reverence for you as one of tomorrow's marketing leaders.

If there is anything an AMA staff member can do to improve your experience as our guests, please reach out and give us the chance to demonstrate how the American Marketing Association endeavors to be a community that is an essential part of your collegiate and professional life.

Russ Klein
Chief Executive Officer
American Marketing Association