Apps for Academic Conferences: AACU, Powered by Guidebook
Guidebook powers the AACU App
Last week, Guidebook was the official app for the academic conference of the Association of American Colleges and Universities conference. The event was hosted at the beautiful Hyatt Hotel in Atlanta, Georgia. Over 1,600 deans, presidents, professors, and university staff attended the event, and over 5,200 people downloaded the Guidebook App!
The conference brought together leaders in higher education to discuss important issues — such as globalization, technology, demographics, and the relationship between politics and education — that colleges in the U.S. are facing today. Guidebook enabled participants to navigate seamlessly through three action-packed days of educational sessions, networking events, receptions, workshops and forums.
AACU saved on printing costs
Users enjoyed the ability to add schedule sessions to personalized agendas, view venue maps of the Hyatt floor plans, browse local restaurants and points of interest in the Atlanta area, and connect with other attendees through the registrant list. Best of all, the app allowed the conference organizers to save money and the environment by printing fewer paper agendas!
As colleges and universities seek new ways to offer the highest quality education in a rapidly changing technological environment, academic apps provide an economic and sustainable way for them to effectively communicate with their students and staff. Many attendees were impressed by the functionality of Guidebook’s academic conference app and were inspired to investigate ways to implement the tool for events on their own campuses.