At a nonprofit, time and resources are often very limited. For events - where communication and information-sharing is critical - it can be difficult to find a method that is effective but not time-consuming. Sponsors for Educational Opportunity (SEO) faced this challenge in previous years with their SEO Career institute: a series of full-day sessions in New York, in which 350 interns learn technical skills. They wanted\u00a0to keep students informed, but maintain staff efficiency in the process.\r\n\r\nNicole McRae, the vice president of SEO Career, shared how her team previously used a variety of methods to inform program participants, each with its own set of difficulties.\r\n\r\nSeeking a better solution, towards the end of 2014 Nicole\u2019s team began exploring using a native mobile app. They quickly realized that building it internally would be a multi-month, high-budget endeavor. They decided to find an existing app solution that could be customized to meet their needs, and ultimately chose Guidebook.\r\n\r\n\r\nThe SEO Career app provided students with useful information via speaker bios, handouts, and personal agendas. Attendees noticeably asked fewer questions due to better distribution of materials. Nicole also took advantage of features that boosted engagement like live polling, surveying, and linking to their fundraising website. \r\n\r\nHowever, the biggest benefit was reducing operational inefficiencies. Nicole populated the guide on a very tight timeline:\r\n\r\n\u201cWe found it, configured it, and populated it in a day and a half, a week before our event started. The systems we had used in previous years had taken months to create.\r\nGuidebook was so intuitive you could really just kind of \u201cdo it,\u201d without needing to spend a lot of time figuring it out. You\u2019re not spending hours trying to make something look cool that just isn\u2019t cool, or troubleshooting and walking people through it, or having to maintain information in multiple places. Guidebook can be your one-stop shop after your staff is trained on using it.\u201d\r\nAddressing the needs of their modern, demanding audience\r\nSEO Career serves a discriminating audience - high-performing college and pre-law students who are technologically savvy and expect a quality program. Connecting with their younger audience on devices they used every day also helped elevate the organization\u2019s brand. As Nicole shared,\r\n\u201cThere\u2019s a cool factor to being on technology. We wanted to represent that we\u2019re in the know and that we get it. We\u2019re modern and forward-thinking.\u201d\r\n\r\nKey Stats\r\n\r\n \t1.5 days to populate and build the guide\r\n \t466 downloads: 100% of interns downloaded it, plus additional vendors and staff.\r\n \tHigh engagement during the program:\r\n\r\n \t55.6 seconds average session duration\r\n \t6.6 average sessions per user\r\n\r\n\r\n\r\n After years of trying different technologies that were difficult to manage, Guidebook\u2019s user-friendly, clean interface was a big win for SEO Career\u2019s staff. Because of the initial deployment\u2019s success, they are now expanding usage of Guidebook to a year-round app for recruitment purposes.\r\n\r\nSponsors for Educational Opportunity (SEO) provides\u00a0achievement opportunities for talented youth in underserved, underrepresented communities. Since 1980, SEO Career has prepared participants for careers in business, technology, and law, by providing skills training and access to networks and internships. An alumna of the program, Nicole pursued a career in banking before deciding to give back to the community by joining SEO Career.\r\n\r\nFor Guidebook, it\u2019s exciting to be part of furthering SEO Career\u2019s mission of transforming college students into polished professionals ready to embark on amazing careers. If you work or volunteer at a non-profit, we encourage you to explore how an app can save you time and resources. Contact email@example.com\/mobile-guides today, or try our platform\u00a0for free.