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Comparing Virtual Events and Webinars

Over the last year, we’ve seen events large and small change format and move online. Conferencing and webinar platforms were huge in helping organizers reach their audiences. However, as the impacts of the global pandemic continue, we’re starting to look at how we can make the most of our time in front of our screens […]

Ultimate Guide to Virtual Events

For years, live events have been the backbone of the events industry. Meetings, conferences, and tradeshows have leveraged face to face interactions to build connections. But as times call for online interaction and technology evolves, virtual events are increasingly valuable in connecting individuals and organizations with their audiences.  Whether you’re a seasoned events pro or […]

Event Branding Guide: Tips for Creating a Strong Event Brand

Today, event branding and experience are more important than ever before. 48% of event attendees find in-person interactions with brands more valuable than 2 years ago, according to a study by Live Marketing. Live experiences – conferences,  workshops, and tradeshows and more – help connect brands to their audiences in ways that other marketing channels […]

Questions to Ask Yourself When Creating an Event Schedule

Planning a conference schedule can seem like putting a puzzle together. With sessions, discussions, workshops, networking, and more – it can be challenging to squeeze it all in. Unlike a puzzle, however, there is no single way to organize an event.  There are no definitive answers to questions like – How should I structure my conference? […]

How to Organize a Green Event: Tips for Sustainable Planning

There’s no doubt that the events industry has had an impact on the environment over the years. From booking international travel to printing bundles of glossy schedules, sustainability is often not top of mind when organizing an event. An exciting shift is taking place though, and over the last couple of years, the events industry […]

Step-by-Step Guide to Creating an Event Budget

Creating an event budget can be overwhelming! With a laundry list of expenses, it can be tempting to skip the planning and jump right into signing contracts with your vendors. Though this may sound like the easy route – without a clear budget, you’re setting yourself up to blow it.  In this guide, we’ll show […]

How to Create a Successful Event Marketing and Promotion Plan

Whether you are hosting a large-scale international trade show or an executive-level private function, event marketing needs to be an integral part of the demand generation mix. After all, a strategic combination of online and offline event marketing is essential to any company’s bottom line.  Marketing is an important element of your overall event plan. […]

How to Plan an Event: 10 Step Event Planning Guide

Whether organizing a small meeting or orchestrating a large conference, event planning is a huge task! Every event, no matter how simple or complex, requires detailed planning and organization. From establishing an accurate budget to promoting your event, there are a number of components you should start to consider early on to make the process […]

The Ultimate Event Planning Checklist

Managing events is stressful. With countless moving pieces, keeping track of all of the little details can be challenging. From picking a venue and speakers through ensuring you’ve sent out thank you notes and running a post-event debrief, there’s a lot to think about. The following checklist is meant to get you thinking about everything […]