Today, event branding and experience are more important than ever before. 48% of event attendees find in-person interactions with brands more valuable than 2 years ago, according to a study by Live Marketing. Live experiences – conferences, workshops, and tradeshows and more – help connect brands to their audiences in ways that other marketing channels […]
Planning a conference schedule can seem like putting a puzzle together. With sessions, discussions, workshops, networking, and more – it can be challenging to squeeze it all in. Unlike a puzzle, however, there is no single way to organize an event. There are no definitive answers to questions like – How should I structure my conference? […]
There’s no doubt that the events industry has had an impact on the environment over the years. From booking international travel to printing bundles of glossy schedules, sustainability is often not top of mind when organizing an event. An exciting shift is taking place though, and over the last couple of years, the events industry […]
Creating an event budget can be overwhelming! With a laundry list of expenses, it can be tempting to skip the planning and jump right into signing contracts with your vendors. Though this may sound like the easy route – without a clear budget, you’re setting yourself up to blow it. In this guide, we’ll show […]
Whether you are hosting a large-scale international trade show or an executive-level private function, event marketing needs to be an integral part of the demand generation mix. After all, a strategic combination of online and offline event marketing is essential to any company’s bottom line. Marketing is an important element of your overall event plan. […]
Whether organizing a small meeting or orchestrating a large conference, event planning is a huge task! Every event, no matter how simple or complex, requires detailed planning and organization. From establishing an accurate budget to promoting your event, there are a number of components you should start to consider early on to make the process […]
Managing events is stressful. With countless moving pieces, keeping track of all of the little details can be challenging. From picking a venue and speakers through ensuring you’ve sent out thank you notes and running a post-event debrief, there’s a lot to think about. The following checklist is meant to get you thinking about everything […]
Sponsors are a common way to add revenue to an event. Learn how to craft a sponsorship proposal that will attract sponsors to your next event!
The big day has come and gone. You’ve paid your vendors, sent thank you notes to your attendees and speakers. It can be tempting to get through your post-event checklist and move on to the next event. However, your checklist is not complete without post-event evaluation. After your event is finished – whether a smashing […]
An annual meeting offers associations and member groups the opportunity to bring its members together, in real life, to share knowledge, make decisions, and to advance an industry. While there are major benefits from bringing an association together, there has been a decline in association membership in recent years, according to the American Society of […]
