Jeff Lewis

CEO & Co-founder

Prior to co-founding Guidebook, Jeff worked at Criteo as the first US-based employee. He led sales and helped grow the US staff to 40 employees. Jeff started his career as an early member of TrialPay, the worldwide leader in transactional advertising and alternative payments. Jeff holds a BS in Astrophysics from the University of California, Santa Cruz.

Kevin Wood

CTO & Co-founder

A native of Palo Alto, Kevin has had a lifelong fascination with technology and entrepreneurship. Prior to co-founding Guidebook, Kevin co-founded Snoopr and Proxima Labs. Kevin also spent three years as a software and systems architecture consultant working on scalable enterprise software products. He holds a B.S. in Computer Science from the University of California at Santa Barbara.

Pete Lada

Creative Director & Co-founder

Pete has been designing and developing for the web for over 10 years. Prior to Guidebook, Pete co-founded Snoopr, operated a boutique design studio out of Palo Alto - serving clients such as Slashdot and Princeton University - and worked at Cisco as a social media technology lead. Pete holds a BS in Management Information Systems and Marketing from Northeastern University in Boston.

Our Team

Noah Azarin

IT Technician

Alan Blank

Director of Marketing

Tom Boyce


Jalal Buckley


Michael Chia

Account Executive

Ed Chao

Lead Designer

Ara Cho

Country Manager - Korea

Sooyun Choi

Creative Manager

Sean Coonce


Katherine De Leon

Business Development

Alex Goldberg

Marketing Associate

Jim Gresham

Account Executive

Lily Guy

Customer Success

James Hung


Sonya Joseph

Recruiting Coordinator

Lauren Kennedy

Enterprise Account Manager

Sarah Kostas

Finance Manager

Alex Larrave

Sales Development

Peter Lee


Robert Lee


Dean Liu

Senior Developer

Lei Ma

Product Manager

Shannon Mulloy

Customer Success

Derek Marler


Max Nash


Kelly Nightengale

Sales Development

Evan Rodriguez

Account Executive

Anna Sawyer

Director, Product/Content Marketing

Andrew Shapiro

Account Executive

Joel Shuman

Account Executive

Irin Son

Office Manager

Julian Spindell

Customer Success

Mike Sprague

Developer, CBDO

Christian Stump

Customer Success

Leland Takamine


Billy Vopinek

Account Executive

Peter Whitley

Customer Success

Katie Williams

Account Executive

Nolan Wilson

Customer Success

Jacob Wittenberg

Customer Success Manager

Isabel Yap

Customer Success

Charles Zhou

Director of Technology

Joey Ziminsky

Senior Manager, Guidebook EDU

Daniel Zychlinski

Account Executive

Advisory Board

Alex Rampell, CEO, TrialPay

Alex is the Founder and CEO of TrialPay. Prior to TrialPay, Alex co-founded FraudEliminator, the first consumer anti-phishing company, which merged into SiteAdvisor and was acquired by McAfee in April 2006.

Allen Morgan, Venture Advisor, Mayfield Fund and Managing Director of New Ventures, Idealab

Allen is a Venture Advisor at Mayfield Fund, the Managing Director of New Ventures at Idealab, and an active angel investor/startup advisor. Prior to becoming an investor, Allen was a partner at two Silicon Valley law firms, Latham & Watkins and Wilson Sonsini Goodrich & Rosati.

Bob Sanguedolce, Former VP and CIO, EBay

Bob served as VP and Chief Information Officer (CIO) of eBay from 1999-2003. As CIO, he was responsible for building eBay's business technology infrastructure during a period of explosive growth. Bob most recently served as VP of Technology for the Computer History Museum.

Josh McFarland, CEO, TellApart

Josh is the co-Founder and CEO of TellApart, a company he incubated while serving as an Entrepreneur in Residence at Greylock Partners. Prior to this, he spent five years at Google as a lead Product Manager on multiple advertising platforms, including AdWords, Audio Ads, and Google's display ads efforts.

Russell Siegelman, Former Managing Partner, Kleiner Perkins Caufield & Byers and Lecturer, Stanford Graduate School of Business

Russell has been in high tech, software, and the Internet for over 25 years. He spent 7 years as a Vice President at Microsoft, where he started and ran MSN. After Microsoft, Russell became a partner at KPCB where he led over 20 investments. He is an active angel investor, teaches entrepreneurship at Stanford Business School, and serves on the board of four KP companies and three non-profits.

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