Alan Blank
Director of Marketing
Guidebook
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Jeff Lewis
CEO & Co-founder
Prior to co-founding Guidebook, Jeff worked at Criteo as the first US-based employee. He led sales and helped grow the US staff to 40 employees. Jeff started his career as an early member of TrialPay, the worldwide leader in transactional advertising and alternative payments. Jeff holds a BS in Astrophysics from the University of California, Santa Cruz.
Kevin Wood
CTO & Co-founder
A native of Palo Alto, Kevin has had a lifelong fascination with technology and entrepreneurship. Prior to co-founding Guidebook, Kevin co-founded Snoopr and Proxima Labs. Kevin also spent three years as a software and systems architecture consultant working on scalable enterprise software products. He holds a B.S. in Computer Science from the University of California at Santa Barbara.
Pete Lada
Creative Director & Co-founder
Pete has been designing and developing for the web for over 10 years. Prior to Guidebook, Pete co-founded Snoopr, operated a boutique design studio out of Palo Alto - serving clients such as Slashdot and Princeton University - and worked at Cisco as a social media technology lead. Pete holds a BS in Management Information Systems and Marketing from Northeastern University in Boston.
Our Team
Michael Chia
Account Executive
Sooyun Choi
Creative Manager
Katherine De Leon
Business Development
Max Goh
Account Executive
Alex Goldberg
Marketing Intern
Andrew Hsieh
Customer Success
James Hung
Developer
Maria Kalalang
Designer
Lauren Kennedy
Customer Success
Alex Larrave
Sales Development
Grace Lin
Marketing Associate
Dean Liu
Senior Developer
Alexandra Pounds
Customer Success
Evan Rodriguez
Account Executive
Leland Takamine
Developer
Billy Vopinek
Account Executive
Danni Vu
Customer Success
Katie Williams
Account Executive
Nolan Wilson
Customer Success
Jacob Wittenberg
Customer Success
Sheldon Xu
Developer
Charles Zhou
Director of Technology
Advisory Board
Alex Rampell, CEO, TrialPay
Alex is the Founder and CEO of TrialPay. Prior to TrialPay, Alex co-founded FraudEliminator, the first consumer anti-phishing company, which merged into SiteAdvisor and was acquired by McAfee in April 2006.
Allen Morgan, Venture Advisor, Mayfield Fund and Managing Director of New Ventures, Idealab
Allen is a Venture Advisor at Mayfield Fund, the Managing Director of New Ventures at Idealab, and an active angel investor/startup advisor. Prior to becoming an investor, Allen was a partner at two Silicon Valley law firms, Latham & Watkins and Wilson Sonsini Goodrich & Rosati.
Bob Sanguedolce, Former VP and CIO, EBay
Bob served as VP and Chief Information Officer (CIO) of eBay from 1999-2003. As CIO, he was responsible for building eBay's business technology infrastructure during a period of explosive growth. Bob most recently served as VP of Technology for the Computer History Museum.
Josh McFarland, CEO, TellApart
Josh is the co-Founder and CEO of TellApart, a company he incubated while serving as an Entrepreneur in Residence at Greylock Partners. Prior to this, he spent five years at Google as a lead Product Manager on multiple advertising platforms, including AdWords, Audio Ads, and Google's display ads efforts.
Russell Siegelman, Former Managing Partner, Kleiner Perkins Caufield & Byers and Lecturer, Stanford Graduate School of Business
Russell has been in high tech, software, and the Internet for over 25 years. He spent 7 years as a Vice President at Microsoft, where he started and ran MSN. After Microsoft, Russell became a partner at KPCB where he led over 20 investments. He is an active angel investor, teaches entrepreneurship at Stanford Business School, and serves on the board of four KP companies and three non-profits.