Guidebook and Association Member Events
Many associations leverage the Guidebook platform to deliver valuable content, drive member engagement, and capture timely analytics that informs their strategies year-round. Going mobile can expand your organization’s reach. Your members can instantly access key resources (including documents and videos) to keep up with the latest industry trends.
Apps account for 89% of mobile device time and provide the perfect opportunity to reach people where they already spend time!
We have found that associations using Guidebook tend to need to engage multiple audiences, such as staff, leadership, various sub-committees, regional membership groups, and more. How do you cater to the diverse needs of your organization’s varied audiences?
Let’s explore a few ways your association can leverage the Guidebook platform to further support your members.
Connect with your audience
With mobile, your members carry your community with them. They can network, collaborate, and learn anywhere they may be. Guidebook’s suite of engagement tools includes: Interact social feed, private chat, 1:1 meeting booking, live polls, surveys, and more.
Blog: How Associations Maintain Connection Virtually
Learn how associations leverage mobile to engage members throughout the year.

Engage with events
In addition to a long-term resource guide supporting the organization, you can create additional guides for specific programs. These could be internal or external events of any size, from half-day seminars to multi-day conferences.
Blog: Tips for Keeping Your Audience Engaged During Virtual Events
Virtual events present new opportunities for audience engagement. In this post, we share tips for using Guidebook to keep virtual event attendees engaged.

Use features creatively
Over the years, Guidebook has supported teams with programming in virtual, in-person, and hybrid settings.
Though the recent push towards virtual events has challenged some of our partners, we have seen many clients find success with virtual programming for their audiences. We have also seen many clients lean into hybrid programming instead, so they can embrace digitization while continuing to practice tried & true in-person strategies as well.

Tips for Virtual and Hybrid Event Sponsorships
Turn your event app into a revenue generator with mobile sponsorship packages.
Going Digital: All About Hybrid Events
Thinking about taking an annual meeting virtual or partially virtual- hybrid? Here are some things to consider.

Guidebook for events in practice
The Guidebook platform has grown in strength and in flexibility to best meet our partners’ needs. However you choose to connect with your audience, we are happy to support your organization in reaching your goals.
Learn how organizations leverage Guidebook to support events.
Client Story: TEDxMileHigh
TEDxMileHigh, the Denver-based TEDx organization, fosters an engaged community through a robust schedule of live and virtual events. With mobile, TEDxMileHigh improves audience engagement before, during, and after its events.
Thinking of reaching your members through virtual events?
Get started with an event guide template today!