Know What to Ask! Post-Event Evaluation Questions

Let’s talk about your post-event evaluation.

Earlier this week we discussed how you can plan ahead to ask smart questions of your suppliers, venue and partners/sponsors. Asking the right questions throughout the event process will make everyone more informed, transparent and accountable.

But when the attendees have left and you’re cleaning up the confetti, the hardest questions are the ones you must ask yourself.

When it’s all over, take a critical and informed look at the event as a whole using these event evaluation questions. You will improve over time, get vital information you can use to sell to sponsors and sign up great speakers next time, and understand where your budget went.

Ask your post-event evaluation questions right away, and put your conclusions in writing!

What should you be asking yourself?

Registration and attendance

  • How did your registration numbers compare against your goals?
  • What was your no-show rate?
  • Would you plan differently for food and budget, knowing the no-show rate?
  • Was the registration process smooth all the way from signup to check-in?
  • Would you work with the registration tool again?
  • What can you do to increase registration numbers and actual attendance next time?
  • Did your engaged audience grow before, during and after the event?
  • (When you’ve evaluated, get some tips for improving the event registration process next time!

evaluate your event

Event budget

  • What were some of the budget “surprises”?
  • Were the big-ticket items worth the expense?
  • What would you do differently next time?

(As part of your event evaluation, get your budget in order and then learn how to fight rising event costs!)

Revenue or funds raised

  • How did this stack up against your goal?
  • What can you do to be more effective as a fundraiser?
  • Were tickets priced appropriately?
  • If you gave out free or discounted tickets, did you get a return on investment?

(Tally up your revenue and then learn more ways to generate it with in-app event sponsorships and more!

Marketing spend and performance

  • Which marketing channels gave you the best volume?
  • Which channels generated the best cost-per-lead?
  • Which channels performed poorly?
  • Was there a correlation between specific channels and a specific type of attendee?
  • How would you evaluate the tools you used for marketing?
  • What kind of marketing mix would you use next time?

(Perform the post-event evaluation of all your marketing programs and then get our event marketing plan for next time!)

clean up and then evaluate your event

Attendee satisfaction

  • What did attendees say about your event in the surveys, in your follow-up calls, and on social media?
  • Were there any sessions or parties that fell flat?
  • Did attendees have complaints about the venue or the food?
  • Did they seem happy with the networking opportunities?
  • Was their perceived value of the event worth more than the price of the ticket?

(Learn how your attendees feel and then learn to optimize the conference surveys at your next event!)

Message amplification and lifetime

  • How many people used your hashtag before, during and after the event?
  • What was the volume of social shares, user photos, comments and follows?
  • If you wanted to encourage a specific message or tone, were you effective?
  • How engaged is your audience a week, a month, and 6 months after the event?

(Measure your message synthesis and then learn about all the tech tools for events that help you track and measure your influence!)

Sponsor success

  • Were your sponsors happy with the volume of leads they collected and the conversations they had?
  • Did they feel like the attendees were relevant to their customers?
  • After a few months, are sponsors able to report a positive return on investment?

(Performa close evaluation of your sponsor program and then get more tips on maintaining relationships with event sponsors!)

Venue and vendor performance

  • Did the venue and vendor teams perform professionally and capably?
  • Were they able to deal with contingencies?
  • Would you work with them again?
  • Effectiveness of the events team
  • Was everyone on your team accountable and effective?
  • Were there any gaps in accountability, or team members who weren’t pulling their weight?
  • Did you have enough staff overall?

(Learn how well the teams worked together this time, then plan for the future with our ebook of event planning tips, which covers relationships with everyone from sponsors to the venue to the security staff and your venue!)

Would you like to print these questions out? Grab the free event evaluation checklist!

Did you know that you can deliver a post-event survey to your attendees on their smartphones? Guidebook makes it easy to collect attendee feedback in real-time pre, post, and during your event. Try building a free mobile event app today:

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