Guidebook's Smart Jewelry Show Trade Show App Gets Creative
“Guidebook was the perfect fit!”
The 2012 Smart Jewelry Show guide served over 2,500 independent retail jewelers and 550 exhibitors.
Creative use of features
This trade show app stands out because it makes creative use of the features that Guidebook offers. Sure, it gave attendees the basics — schedules, maps, speakers, and exhibitor lists. But the Smart Jewelry Show trade show app also has several unique features that helped keep attendees connected and engaged. For instance, attendees could use the:
- Share Spot and Satisfaction Survey to rate their overall experience, share feedback on their favorite vendors & products, and offer suggestions for improvement;
- Show News module to check out tips and trends for buyers, and see snapshots of vendors’ offerings;
- Show Specials to view special deals and discounts available exclusively to Smart Show attendees;
- Smart Stations for educational workshops on holiday marketing ideas, social media marketing strategies, and more.
An infographic promoting the Trade Show App
You can read what the Smart Jewelry Show organizers had to say here.
According to Cindy Chandler, the Manager of Education and Sponsorships at SmartWork Media: “We wanted our guide to be simple, sharp and representative of our company. To accommodate our diverse group of attendees, we wanted to make our guide streamlined and easy-to-use, but at the same time, sharp enough to dazzle the tech savvy. Guidebook was the perfect fit!”
To read the full story, click here!
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*Image courtesy of Smart Jewelry Show.
