Tag you're it: Guidebook brings advanced Facebook-like capabilities to event apps

Guidebook today announced Interact - the next major enhancement to its industry-leading mobile app platform - designed to bring Facebook-like social engagement to events of all types. Interact’s unique combination of features can be used by attendees to connect and network with each other, as well as engage with event content and activities. Sponsors can elevate their presence at events and gain meaningful insights into how attendees view them. And event planners can use Interact to keep everyone on the same page, providing updates and automatically personalizing information for each attendee. Interact is available immediately on all Guidebook paid plans.

“Improving attendee engagement is one of the most important goals for event planners and delivering innovative capabilities like Interact that help them achieve their goals is one of our most important objectives,” said Jeff Lewis, co-founder and CEO of Guidebook. “Interact allows event planners to provide better engagement and subsequently improved ROI for their events. The more value an attendee gains from an event via networking and better recommendations, the more likely they are to repeat attendance and recommend the event to others.”

How It Works

Guidebook’s Interact is an automatically generated activity feed for all paid Guidebook apps. From the moment an attendee downloads the app, they’re given the opportunity to check-in and start engaging with personalized content. They can send invitations and connect with other attendees. They can get up-to-the-minute schedules and notifications. They can post, like and comment on photos and participate in timely discussions. Some of the latest additions to Interact include:

• Tagging People - Allows the attendee and app administrator to grab the attention of specific attendees or start a conversation on a post by tagging specific individuals. Only those who have checked-in to the event can be tagged, so attendees can remain private if they choose.
• Tagging Sessions - Makes each session more valuable by encouraging users to post questions and comments, as well as connecting them to a specific session. People will be able to form connections based on others who attended similar sessions and maximize the attendees’ event ROI by getting the speaker involved or learning from peers.
• Discussion - Each session now has a dedicated discussion tab to host relevant comments. If there are concurrent sessions and individuals want information from both, they can view the discussion tab to learn about what was discussed at that session or connect with other attendees.
• Adding Photos to Post - Attendees and administrators can now directly add photos to Interact posts. This can spark more reactions from attendees and is a good way to generate buzz or get more conversations going.
• Tracking Likes and Comments - Allows people to see who liked or commented on a photo, text, or sponsor post. As an attendee, this will allow individuals to expand their network; as a sponsor, organizations can easily reach out to attendees that are actively engaging with your brand.
• Post Sponsorship Cards - Maximizes sponsors’ visibility by creating tailored and timely posts for them. Sponsorship cards can be scheduled in advance and can contain images or links to ensure a clear call to action. These are designed to seamlessly integrate into the feed so that people do not feel spammed.

Pricing and Availability

Interact is available immediately to all Guidebook users across all paid plans: Plus, Premium and Branded. For more information on Guidebook pricing visit www.guidebook.com/pricing.

About Guidebook

Guidebook has been making it easy for people to create mobile guides for their organizations since 2011. The world’s most admired companies use Guidebook. So do 80% out of the top colleges in the United States. Guidebook is headquartered in San Francisco and has offices in Raleigh, North Carolina, London, England and Seoul, South Korea. The company is backed by MHS Capital and Mosaic Ventures. Learn more at www.guidebook.com and follow us at @guidebook. For photos and logos visit www.guidebook.com/press.

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