Meet Guidebook's Leaders
Driven by the excitement of seeing real people use our technology to make real-world connections.
CEO and Co-Founder
Prior to co-founding Guidebook, Jeff worked at Criteo as the first US-based employee. He led sales and helped grow the US staff to 40 employees. Jeff started his career as an early member of TrialPay, the worldwide leader in transactional advertising and alternative payments.
Board Member and Co-Founder
A native of Palo Alto, Kevin has had a lifelong fascination with technology and entrepreneurship. Prior to co-founding Guidebook, Kevin co-founded Snoopr and Proxima Labs. Kevin also spent three years as a software and systems architecture consultant working on scalable enterprise software products.
Creative Director and Co-Founder @pklada
Peter leads the product design team at Guidebook. Peter has been designing and developing digital products for over 15 years. Prior to Guidebook, Peter co-founded Snoopr, operated a boutique design studio out of Palo Alto - serving clients such as Slashdot and Princeton University - and worked at Cisco as a technology lead.
Thuy Vi Nguyen