Meet Guidebook's Leaders

Driven by the excitement of seeing real people use our technology to make real-world connections.

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Executive Team

Jeff Lewis

CEO and Co-founder

Jeff founded Guidebook in 2011 and has served as CEO since the company's inception. Prior to Guidebook, Jeff opened Criteo's (NASDAQ:CRTO) North American offices, where he led US Sales and quickly scaled his region's business to $100M in annual revenue. Jeff started his career as an early member of TrialPay, a leader in transactional advertising and alternative payments, which sold to Visa. He holds a BS in Astrophysics from the University of California, Santa Cruz.

Peter Lada

Creative Director and Co-founder • @pklada

Peter leads the product design team at Guidebook. Peter has been designing and developing digital products for over 15 years. Prior to Guidebook, Peter co-founded Snoopr, operated a boutique design studio out of Palo Alto - serving clients such as Slashdot and Princeton University - and worked at Cisco as a technology lead.

Pete Banks

President, Technology

Pete is responsible for Guidebook's technology and corporate IT teams. He is a seasoned tech executive with over 20 years of industry experience. Pete brings a global leadership perspective and has led development teams focusing on areas such as online gaming, streaming video and digital fitness. He has previously helped multiple startups mature into successful companies that were ultimately acquired. In addition to startup experience, Pete has worked with brands such as Viacom, Nickelodeon and Pete holds a computer science degree from Northwestern University.

Jacob Wittenberg

VP, Customer Engagement

As VP of Customer Engagement, Jacob is responsible for Guidebook's support and account management teams. Jacob started at Guidebook in 2012 as a Customer Success Associate, where he helped lay the groundwork for many processes that've helped Guidebook's support practices to flourish and gain global recognition. Since then, he's grown to manage customer service and existing business sales teams, working alongside the units to establish bigger and better workflows. Taking his front-line and managerial experience to the executive team, Jacob brings a cross-functional approach to customer relations and sales, balancing genuine human interaction and care with technical automation and innovation. Jacob holds an honors degree in Music, Science, and Technology from Stanford University.

Jeff Lewis

Peter Lada

Pete Banks

Jacob Wittenberg

Hannah Baumgardner

Branko Bibic

Gemma Bowkis

Greg Bremble

Chris Casey

Kevin Chang

Emeric Chen

Nelson Cheung

Andrew Dieken

Dylan Foster

Kiffany Gardner

Loren Glenn

Ciara Goetze

Cameron Jump

Andrew Kaufman

Gulnaar Kaur

Matthew Keller

Jenny Kim

Marcus Kuquert

Nam Kwon

Elizabeth Leslie

Andy Lui

Jacqueline Lynch

Dan Lyon

Matthew McHugh

Guillermo Mont

Thuy Vi Nguyen

Becca Norman

Patrick O'Connor

Matt Oney

Sunha Park

Stewart Price

Candace Reeder

Camille Rivera-Garcia

Elaine Robbie

Patrick Rowe

Kurt Schlueter

Mackenzie Seiter

Anya Shybkouskaya

Tim Smith

Julian Spindell

Christian Stump

Emily Suh

Henry Sung

Jack Tattersall

Mallory Anderson

Danielle Upjohn

Henrique Valcanaia

Amadeo Vibat

Matt Voelker

Peter Whitley

Nolan Wilson

Riley Yeakle

Connor Zindroski

Charles Zhou