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For alumni relations teams

Alumni event software that keeps alumni engaged between reunions.

You're competing for alumni attention against every email, every chapter, every milestone they could give to instead. Reunion ends Sunday. By Wednesday, engagement drops to zero.

Guidebook gives alumni relations one branded app to run reunions, chapters, homecoming, and giving campaigns, keeping alumni connected between events.

Trusted by leading alumni programs at top U.S. colleges

Why alumni engagement breaks down after the event

Reunions spike. Chapter volunteers burn out with no handoff. Email open rates drop every year. And by the time the next appeal goes out, half your alumni don't remember the last time they heard from you.

Bridge the five-year gap

Year-round chapter events and push notifications keep alumni connected between reunions, not just at them.

Reach the alumni who skip your emails

Push notifications land where alumni@ blasts don't. They hit the device alumni actually check.

Reunions end Sunday. The app keeps going.

“Our app connects current students and alumni with a Homecoming guide. They can access exclusive discounts, check open facilities, explore local dining options, and we use Schedule Tracks to organize events based on different themes – ensuring there's something for everyone!”
Megan Morouse
Associate Director of Communications for Production

Key features designed for alumni relations teams in higher education

The alumni engagement choice of leading American universities

Guidebook powers alumni events at over 75% of the top 50 U.S. colleges. From Bowdoin's homecoming guide to Spelman's full-lifecycle alumni programs, the teams building lasting alumni participation trust Guidebook to keep them connected between milestones.

75%

of top 50 U.S. colleges

Unlimited

events on one institutional license

1 app

from commencement to 50th reunion

Stay in front of alumni between reunions.

From commencement to the 50th reunion, Guidebook gives alumni relations one platform for every event, chapter, and campaign, with the engagement data to prove what worked.

Every reunion stop, pinned to a real place

Registration at the welcome center. Class dinners in the dining hall. Campus tour for the 50th reunion. Tailgate at the stadium. Every reunion stop on a real campus map, so alumni who haven't walked the grounds in 30 years arrive without asking where to go.

From "get ready" to "stay close"

Get ready: registration prompts, hotel info, reunion-class previews. On campus: real-time schedule, class lists, deadline alerts for legacy gifts. Stay close: post-reunion thank-yous, chapter event invites, Giving Day prompts. Alumni stay engaged between reunions, not just during them.

See who's engaged before they drift

Average time in app. Items tapped per session. Comments and likes on chapter feeds. Which alumni opened the reunion content, which never engaged, which clicked a Giving Day prompt twice. Advancement gets a real engagement signal, not just last year's donor list.

Leading alumni programs partner with Guidebook

Spelman College

Spelman College

Spelman College

Spelman College uses Guidebook to support events across the entire student journey, from Admissions and Orientation, to Commencement and Alumni gatherings. This full-lifecycle approach keeps students informed at every stage while helping families and alumni stay connected. Schedule tracks make it easy to navigate events, even with hundreds of attendees on campus. Plus, with real-time push notifications, last-minute changes are communicated instantly, ensuring a smooth experience for everyone.
Spelman College

High Point University

High Point University

High Point University

The High Point University app hosts 5 different guides to bring the campus and community together. Each guide serves a specific event. For example, the Commencement guide shares information for graduates and their guests to ensure a smooth celebration. Following Commencement, recent graduates are encouraged to check out the HPU Alumni guide which connects them with the Office of Alumni Engagement and regional alumni communities so they can stay engaged.
High Point University

University of Arizona

University of Arizona

University of Arizona

The University of Arizona wanted to make Family Weekend more memorable and easy to navigate for families and supporters.

With Guidebook, they created a Family Weekend app that put everything families needed right at their fingertips. Guests could easily check out the schedule of exciting events, dive into Wildcat traditions, and find the best spots to eat on campus. The app also connected them with key campus resources and made it simple to stay in touch after the weekend through social media.

Using Guidebook turned Family Weekend into a smooth, enjoyable experience. Families felt more connected, not just to their students, but to the entire campus community. With real-time updates, easy access to information, and a direct link to the university, they made sure everyone left with great memories and a stronger bond with the Wildcat family.
University of Arizona

What EDU teams have to say

“With Guidebook, we use an audio tour guide to help prospective students navigate campus, learn more about university offerings, and feel part of the campus community - even if they’re unable to visit in person.”

Steven Kelly

University of Calgary

“With schedules frequently changing, we needed a flexible solution to accommodate updates in real time. The team would print 40,000 programs to hand out at the events, which were costly, bad for the environment, and once printed, couldn’t be updated with constant changes.”

Open Days Team

University of Manchester

“We went from 200 hours and 5 staff members to just 25 hours and 1 person - compared with creating a website and printed programs.”

Kristin Sargeant

University of Edinburgh

“With Guidebook, administrators are able to create the app themselves without any IT support and non-technical content creators can easily upload and publish content.”

Meredith Aden

University of Memphis

“With Guidebook, we use an audio tour guide to help prospective students navigate campus, learn more about university offerings, and feel part of the campus community - even if they’re unable to visit in person.”

Steven Kelly

University of Calgary

“We went from 200 hours and 5 staff members to just 25 hours and 1 person - compared with creating a website and printed programs.”

Kristin Sargeant

University of Edinburgh

“When we started we yielded 40%. After implementing Guidebook our yield grew to 82%. We believe Guidebook had a strong impact on that growth.”

Andrea Crilly

Indiana Tech

“Our app costs 29% less than printing, and our student yield increased by 105% once we began using Guidebook.”

Andrea Crilly

Indiana Tech

“With schedules frequently changing, we needed a flexible solution to accommodate updates in real time. The team would print 40,000 programs to hand out at the events, which were costly, bad for the environment, and once printed, couldn’t be updated with constant changes.”

Open Days Team

University of Manchester

“With Guidebook, administrators are able to create the app themselves without any IT support and non-technical content creators can easily upload and publish content.”

Meredith Aden

University of Memphis

“With Guidebook, we use an audio tour guide to help prospective students navigate campus, learn more about university offerings, and feel part of the campus community - even if they’re unable to visit in person.”

Steven Kelly

University of Calgary

“We went from 200 hours and 5 staff members to just 25 hours and 1 person - compared with creating a website and printed programs.”

Kristin Sargeant

University of Edinburgh

“When we started we yielded 40%. After implementing Guidebook our yield grew to 82%. We believe Guidebook had a strong impact on that growth.”

Andrea Crilly

Indiana Tech

“Our app costs 29% less than printing, and our student yield increased by 105% once we began using Guidebook.”

Andrea Crilly

Indiana Tech

“With schedules frequently changing, we needed a flexible solution to accommodate updates in real time. The team would print 40,000 programs to hand out at the events, which were costly, bad for the environment, and once printed, couldn’t be updated with constant changes.”

Open Days Team

University of Manchester

“With Guidebook, administrators are able to create the app themselves without any IT support and non-technical content creators can easily upload and publish content.”

Meredith Aden

University of Memphis

The alumni app your institution keeps for life

Reunions, chapters, homecoming, and Giving Day in one branded app. Alumni keep it on their phone. Your team sees who's engaged, not just who gave last year.

FAQs

[faq] Q: How does Guidebook help alumni teams keep engagement going after reunion weekend? A: Guidebook gives alumni teams one branded app for reunions, homecoming, chapter events, Giving Day reminders, maps, schedules, class content, and follow-up. Alumni do not just open it for a weekend. They can keep using the same app for the next chapter event, regional meetup, or campaign. Q: Can alumni relations use Guidebook without creating a separate app for every event? A: Yes. One institutional alumni app can support reunion weekend, homecoming, class events, affinity groups, regional chapters, and giving campaigns. Content can be organized by class year, location, or audience so alumni see what matters without your team rebuilding every time. Q: How does Guidebook improve alumni event communication? A: Push notifications reach alumni faster than another email blast. Teams can send venue changes, session reminders, deadline nudges, weather updates, and chapter announcements directly to the right group. That matters when alumni are on campus, between events, or traveling in from out of town. Q: What makes Guidebook useful for advancement teams, not just event teams? A: Alumni engagement is often invisible until someone gives or does not give. Guidebook shows signals in between: who opened reunion content, who viewed Giving Day details, who saved a chapter event, and who came back after the weekend ended. Q: Can Guidebook support volunteers and chapter leaders? A: Yes. Chapter leaders and event owners can manage event details, schedules, maps, FAQs, and updates without turning every change into a central-office bottleneck. Alumni relations keeps control of the brand, while local groups get a clearer way to communicate. Q: Where do alumni engagement software keywords fit naturally on this page? A: The page should speak to alumni engagement software only where it connects to what Guidebook actually does: a branded alumni event app, year-round communication, segmented updates, event data, and one place for alumni to stay connected between milestones. [/faq]